TL;DR: If you’ve ever desired you could potentially examine the guys you date, or the guys you know who will make good times, like you review restaurants, subsequently Lulu is going to make your ambitions come true. While the first-ever software for females, Lulu is using lead-in this sector, helping women create wiser matchmaking decisions and guys become better daters.
From Amazon to Yelp, we are in a world where people love to review circumstances. Everybody else can’t hold off to generally share their particular viewpoint about their latest food or even the final apartment they stayed in, but what towards latest guy they went on a night out together with?
Really Lulu is the perfect socket for carrying out exactly that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a personal myspace and facebook that offers ladies the chance to rate the guys they date, recommend date-worthy men and show private experiences with scores of some other similar women.
Its like speaking with your very best friend
Chong and Schwartz got the theory for Lulu after Chong had an unforgettable all-girls brunch knowledge. From switching tales about professions to Valentine’s Day programs, she wished she could bottle that sense of camaraderie and put it to great use.
In 2013, that sight became an actuality in the form of Lulu, a place where females can seem to be safe when speaking about their unique really love everyday lives.
Director of promotional Deborah Singer stated it’s been quite a few years coming for an app such as this in the industry, specifically with tips becoming popular various other components of life.
“Females today get guidelines about all things in their schedules⦠and yet we do not get recommendations for anything as important as relationships and dates,” she mentioned. “We genuinely believe that’s a very vital location for females to-be updated and get info [about] so that they can truly create smarter choices for themselves.”
Should it be status guys they’ve gone down with, promoting top-notch men to many other customers or producing pal connections, Lulu makes a life threatening influence.
“In my opinion we are delivering a fresh information coating towards internet dating room,” Singer stated. “Dating is a thing that doesn’t have that info covering, and then we see ourselves as delivering more information to that market.”
Lulu stands out from other programs because Chong and Schwartz, and additionally every person in the staff, try to let their own characters shine through, providing off that feeling of talking with a truly good girlfriend.
According to Singer, Lulu is especially well-known among university women, who’re in a fresh online dating atmosphere and are in search of female pals to visit for recommendations towards men they are fulfilling on campus.
Lulu additionally throws the privacy and safety of the people 1st. The software utilizes Facebook to make sure that gender, get older (no one under 17 is actually permitted to join) and pals circles.
But try not to think men are not allowed inside girls club
In might, Lulu permitted men to start using the software as long as they had been interested in becoming reviewed.
Male consumers can see their own as a whole rating and which hashtags women are using to describe them, like “#AlwaysPleased” or “#WearsEdHardy.”
Nevertheless they can access information that presents exactly how women position them on attributes including humor, kissing abilities and more.
Lulu’s editorial team also provides dudes skilled posts that provide internet dating advice for the certain specific areas needed improvement in.
Women may also ask the men their particular opinions on multiple topics, such as anal intercourse or making dedication.
Up to now significantly more than one million males have joined, with the average review becoming a seven, several actually check the software 3 x just about every day.
“We saw there was actually a genuine desire for food from men to particular get analytics with what females happened to be claiming about them,” Singer stated. “Our aim will be really assist men boost. Exactly like you would make use of Bing Analytics in your website to boost it, this will be method of Google statistics for men.”
Generating a secure, positive ecosystem for all
Unlike internet sites like Yelp or TripAdvisor, Lulu doesn’t enable females to write available commentary in their product reviews.
Women are provided multiple choice possibilities when evaluating the guys also women can concur or disagree with all the review, which Singer stated encourages an optimistic atmosphere but also helps to keep user reviews from becoming unnecessarily mean.
“we are rating people â we are rating guys. We understand that is a painful and sensitive and provocative thing becoming carrying out, therefore wish to accomplish it in a thoughtful method as well as in a constructive way,” she mentioned. “We heard from the very start from girls that they failed to wish to be part of something mean, therefore we determined that the format would maintain that atmosphere.”
Lulu use that same structure as time goes on when increasing to many other well-known verticals like charm, vacation or business.
“We would like to visit a location in which women are coming to Lulu and it is type of their particular major destination for getting information from other women,” Singer said. “we are actually focused on this product and continuing to build techniques to help females discuss further acquire recommendations.”
If you’re prepared release your girlfriend chat, install Lulu (for free!) when you look at the App shop or Bing Play.